With a slower growth period on the horizon for Samsung Electronics, a Korean electronics giant, plans to avert the dire consequences of such a situation are already being formulated. Samsung says it is planning to build an assembly line in oil rich Angola. This move is aimed at targeting the Africa’s burgeoning consumer market – one of the largest globally.

Samsung already operates assembly plants in Nigeria, Sudan, Ethiopia and Senegal. And a manufacturing operation in South Africa.

Head of the company’s African business, George Ferreira, said its investment will serve as a window to tap into the lower west coast of Africa and also serve neighbouring nations such as Namibia, Congo, and Zambia.

Samsung is currently one of the largest smartphone manufacturers in Africa, controlling about 35 percent of the market with an annual revenue growth of up to 60 percent in recent years. This makes the region one of Samsung’s most profitable markets.

But recent predictions have sought to dull down this promising growth. Samsung says it expects a lower revenue growth from Africa as the continent falls to the delayed effects of global economic weakness. “Africa definitely has felt the pinch of the world; still with growth but definitely a slow down in that growth,” Ferreira told Reuters.

According to him, revenue growth from the continent will be around 10 percent, far beyond the lucrative 60 percent it has become accustomed to. Ferreirra has reassured that Samsung will continue to target the continent’s growing consumer base as more Africans migrate to urban areas for job opportunities. This is expected to help broaden its middle class, raise income levels and most importantly the spending ability of Africans.