
Inside Editi Effiong’s million-dollar playbook
Editi Effiong, director of The Black Book, has no art degree. But he is wielding his experience as a programmer to tell new stories and rewrite Nollywood’s history.
In 2019, Ventures Africa launched BizHive, a digital magazine series that addresses innovative industry trends in Nigeria and on the continent. Since then, different issues of BizHive have addressed recycling, agro-innovation, and the Nigerian tech landscape. This year, we are looking at the rising appeal of Nigeria’s pop culture.
At the beginning of the year, David Adeleke, the Publisher of Communiqué, predicted that the global cultural impact and demand for Nigerian content and creators would balloon. He was right. Nigerian musicians are global pop phenomena. Nollywood has caught the attention of streaming giants like Netflix and Amazon Prime Video. And there is a growing interest from the private sector to finance African stories, thanks to the record-breaking success of Editi Effiong’s The Black Book.
In an increasingly interconnected world driven by new media technologies, Nigerian content creators stand out as pioneers, innovators, and cultural icons within a dynamic digital landscape. These storytellers wield the influence of digital media to captivate, educate, entertain, and elevate Nigeria’s global cultural impact to unprecedented heights. Welcome to the new wave of Nigeria’s soft power.
Editi Effiong, director of The Black Book, has no art degree. But he is wielding his experience as a programmer to tell new stories and rewrite Nollywood’s history.
From VHS tapes to global streaming fame, Nollywood’s journey is a remarkable tale of resilience and innovation, one that keeps the cameras rolling.
Nigeria’s film industry has been punching below its weight for years. Now that its rise is imminent, Anita Eboigbe is leading the industry’s much-needed behind-the-scene conversations.
Two years in the limelight. An eighteen-year long career. A fifty-year old legacy. Alex Uwaifo might have found the secret recipe to success in the modern music business.
Diverse voices, talents, and culture shape African music. Afrobeats Intelligence provides an unfiltered glimpse into the soul of an industry and culture the world can’t seem to get enough of.
Through visual arts, cinematic videography, and storytelling, audiences travel into these creators’ minds and around the world.
To most people, humour is a passtime pill. But to these creators, humour is currency.
They say talk is cheap, and advice from strangers is a gamble. But these creatives have built empires doing both.
A new generation of talent is emerging in Nollywood. These actors are capturing the essence of storytelling through their powerful performances, and are poised to make a lasting impact in the film industry.
A new generation of talent is emerging in Nollywood. These actors are capturing the essence
Editi Effiong, director of The Black Book, has no art degree. But he is wielding
From VHS tapes to global streaming fame, Nollywood’s journey is a remarkable tale of resilience
Nigeria’s film industry has been punching below its weight for years. Now that its rise
Not many Nigerian films are rated G or PG. The G-rated or PG-rated symbol is often a voluntary gesture by filmmakers ...
The story of Afrobeats began in the 1960s when the legendary Nigerian musician Fela Kuti created a new genre ...
The Nigerian film industry has long grappled with distribution challenges. For years, filmmakers were either losing 82 billion ...
The African entertainment scene is rapidly evolving, thanks to a number of innovative platforms that are changing the ...
Content Development: Oluwatosin Ogunjuyigbe, Suotunimi Orufa, Ishioma Imokhai-Bello, Torinmo Salau, Adekunle Agbetiloye, Boluwatife Areola
Editorial: Hadassah Egbedi
Business Unit: Kaaranja Daniel (+234 909 328 4213)
Digital Design: Favour Aigbedion
Team Lead: Edore Nakpodia