Daughter of former South African president and statesman Zenani Mandela-Dlamini has launched a fashion label inspired by the title of Nelson Mandela’s biography, “Long Walk To Freedom”.

According to Mandela-Dlamini and her children, the label will not be competing with the Mandela inspired 46664 global apparel brand which was launched in the second half of 2011.

“We’re not worried. Our brand is different. Ours is a family brand and we’re not in competition with 46664,” Mandela-Dlamini’s daughter Swati told The Times at the label’s launch in Johannesburg on Tuesday.

Reports indicate that Mandela-Dlamini, and her children Swati, Zaziwe, Zozuko, and Zinhle, began working on the Long Walk To Freedom Clothing label, which would be available over the internet, two years ago.

Image via ioi.co.za