blicising misdeeds and forcing organisations to account for failings or risk serious damage to their reputations.

After claiming discrimination against him by a Diani hotel having been refused entry to pick up clients, Duncan Muriuki took to Twitter and Facebook to demand people name and shame those that discriminate against them. Thousands of Kenyans have also taken to the TwitterBigStick campaign to post complaints about bad service, coming hot on the heels of the launch of the I Paid A Bribe website at the end of last year.

Social media is increasingly being used by Kenyans in order to hold companies and officialdom to account. A recent report placed Kenyans as the second top users of Twitter on the continent, with 2.48 million tweets during the last three months of 2011, while the site is fast becoming an important news source for Africa, particularly amongst the 20-29 age group. By January this year, according to the Communications Commission of Kenya (CCK), Kenya had 14.3 million internet users, a 14 percent increase from the 12.5 million users in the previous quarter and a 65 percent increase from the year before. Companies have been forced to respond to complaints raised on Twitter from this growing online community in order to protect their reputations, while the Ethics and Anti-Corruption commission has welcomed the advent of I Paid A Bribe.

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