This week in Africa’s Most Innovative Companies, Ventures Africa features Mobilitrix, a company founded through a brainwave by Cape Town’s Andrew Cardoza, who is the founder and current CIO, while attending a workshop in 2005.
The company is now headed by Chris Rolfe who is the CEO, having joined in 2007 while Andrew was running the business from home in Stellenbosch. Chris is responsible for the commercial side of the business, while Andrew remains fixated on technical development.
In their range of innovative approach is the simple, yet powerful mobile CRM motto: Engage, Motivate and Measure. This is probably the most perfect approach for any company that has a large, consistent customer base or retains their customer base as a result of a range of different product offerings that spans an entire group of companies.
So why would you need Mobilitrix?
Mobilitrix allows you direct access to your customer and also doing so o a bigger scale. You can access you customer directly, in your time, at their convenience. Experience makes up the entire spectrum of the customer interaction with a business. Thus communicating, leveraging opinion on that interaction and achieving desired customer results to measure and improve service thus becomes part of their experience, but that of the company. In return, the customer is rewarded for change in behaviour and engaging with the brand.
The digital market is made up of in part a mobile market, especially here in the Emerging market. This mobile market is made up of almost 50 million handset customers that also form part of a customer base across the broader market. Mobile markets drive much of what interactivity takes place in the commercial world.
One of the biggest problems with innovative products in Africa per say is that getting the products out there and into the market is one of the biggest constraints.
Interestingly enough, I have never heard of Mobilitrix, hence deciding to cover what can be regarded as not only a remarkable technology but also a depiction of considerable strides the company has made whilst remaining under the radar.
To name a few, Mobilitrix has achieved to say the least, interesting partnerships. Clients include major brands such as, Kellogg’s, Shoprite, Brandhouse, The Foschini Group (TFG), Spur, Vodacom, Redbull and energy giant, Chevron. Pretty cool for a silent operator!
The company under the guidance of Chris Rolfe has also delved into various markets, securing critical and unique partnerships that ultimately accentuate the initial vision born from a simple technical brainwave using mobile to engage with end customers and reward the right behaviours using their mobile device.
The mobile generation is relevant in every aspect of activity and Moiblitrix illustrates this through their interaction with Trashback as part of their CSI initiative.
As a reward of success, Mobilitrix was also a co-sponsor of the 2011 PRISM Awards.
We’ll continue to watch Mobilitrix open up new markets for a global industry that anticipates growth towards 300 million users by 2014 and redemption value of $6 billion.
