Manchester United has announced a partnership with Emtel, unveiling the mobile operator as its territory sponsor in Mauritius. Emtel, United’s first partner in the region, has signed a multi-year deal with England’s most successful team and one of the world’s most glamorous sports brands which will see official Manchester United content streamed via television, mobile and the internet.

It is understood that the terms of the partnership will also see Emtel broadcast content from the club’s official TV channel, MUTV, in Mauritius. Similarly, this content will be available for streaming across television, mobile and internet platforms. With Emtel set to provide such exclusive content for fans in conjunction with Canal Plus an CanalSat, fans in the region are set to enjoy exclusive content from one of the world’s premium clubs.

Describing the news as a further milestone which highlights the company’s great success and continuing growth, Emtel Chief Executive Shyam Roy said it “is yet another great event in the 25 year innovation-rich history of Emtel, to be associated with the prestigious Manchester United Football Club.

“Emtel has always been close to the needs of its customers and the people of Mauritius and we are extremely proud to be able to make the dreams of thousands of Mauritius football fans come true. Emtel is ready to deliver an incredible sports experience over its quality 4G/LTE and 3G networks through smart devices and through its associated TV broadcasting operations, to fulfill the diverse lifestyles of its subscribers,” he added.

Manchester United group managing director Richard Arnold also added that Emtel longstanding experience in the telecoms industry made the partnership more attractive.

“With 25 years of experience in the telecommunications industry, Emtel has shown that it knows what its consumers want and is always leading the way in new advances and technologies. Our partnership will not only bring our fans in Mauritius new and exclusive content but it will also be delivered in unique and exciting ways,” he said.

Manchester United are popular in the continent of Africa and the club have increased commercial activities in Africa over the years. With pre-season tours of Nigeria and South Africa undertaken in the last decade, United have shown a keen interest in tapping into the passionate support it enjoys in Africa as the club continues to grow commercially and enhance its status as one of the world’s biggest sports brands.