DressMeOutlet.com is a Lagos-based e-commerce startup founded by solo-entrepreneur, Olatorera Oniru. This e-commerce company is a collection of fashion and accessories made in Africa. Olatorera travels across Africa, into rural communities and more in search of idiosyncratic fashions and eclectic designers to retail on the site. She has plans to source in China, UAE, South Africa, Ethiopia and more in the next coming months.
Olatorera founded DressMeOutlet from her personal savings and has a personal runway to successfully finance the business for up to the next 5 years. While she has had offers, selling DressMeOutlet is not an option, though the company is open to the possibility of outside investors. The idea for DressMeOutlet was created while she was in business school, though it wasn’t until years later that she executed on the plan. Olatorera encourages young African entrepreneurs by telling them, “Please do it. Go out there and do it, one step at a time, one day at a time, one handshake at a time, one clap at a time, one achievement at a time.” Olatorera is leading by example and her tenacity and strategic abilities, I’m sure DressMeOutlet will grow exponentially and continue to be a major player in the African e-commerce market.

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