Nigerian afropop act, and Kanye West-signed artist, Dapo Oyebanji, popular known has D’Banj, has signed on to global music powerhouse, Sony, in an exclusive ground-breaking pan-African strategic deal.
Speaking on the importance of the deal to Sony, Managing Director of Sony Music Entertainment Sean Watson said: “Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us. We are very excited about being a part of it.”
The deal is being described as a “Pan African, multi-album deal with Sony Music’s RCA Records. It also involves an exclusive management deal with Sony Music and strategic partner ROCKSTAR4000 for the continent. Add to that a multi-album, worldwide exclusive contract with emerging Nigerian singer-songwriter star Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB Records”.
D’Banj, who now runs DB Records, after leaving the defunct Mo-hits Records, a massively successful label in Nigeria, admitted that “partnering with the leading music company in Africa is a natural fit for me and DB Records to ensure my music can be available to my fans across every corner of Africa and in countries where they’ve never been able to access my music in a legitimate way, instantly as it’s released anywhere else in the world.”
D’banj is one of Nigeria’s largest musical export. One of his first endorsements earlier in his career was a $500,000 Globacom deal. Last year, he got signed on to Kanye West’s G.O.O.D music label.
Sony is home to household names such as Usher, Chris Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera, Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain and Miguel, and in Africa, Keko.