Photograph — Ynaija

Leading Telecommunications Company, 9mobile, recently released a television commercial to launch its Magic Hour Promo. The commercial demonstrates the unwearied spirit of Nigerians. It also portrays hope- showing how Nigerians don’t give up easily even in the face of challenges, believing that each day comes with its own hope of survival.

The advert tells the story of a man, who is confronted with the daily struggle for survival. It is a story of hope and determination, a compelling one that shows how a brand’s reward to a loyal customer can change his fortune.

A commendable act is the use of music to enhance the key message of the advert for easy understanding. The fine art of storytelling and the unusual approach of visual narrative would definitely resonate with Nigerians. For a brand that has gone through a lot in the last one year, the telecommunications company is still demonstrating its love and commitment to Nigerians by launching a daily reward promo especially seeing as it’s in the first quarter of the year when things are generally rough.

The Magic Hour Promo is part of the brand’s 9nniversary celebration that recognizes and rewards the resilient optimistic spirit of the everyday Nigerian. It is 9mobile’s way of giving back to customers who have remained loyal throughout the years. There will be a brand-new theme song, a video that gives everyone the chance to be a superstar, and the massive promo rewards.

To participate in the Magic hour promo, all you need to do is recharge your 9mobile line with N100 and above which qualifies you to win any of the amazing cash prizes 9mobile is rewarding their loyal customers with. For the duration of the promo, 1 lucky subscriber will win N250,000 while 5 others will win N50,000 daily, 5 smartphones will be given away weekly, N5 million will be up for grabs every month and the ultimate winner will go home with the whopping prize of N20 million at the end of the promo.

From all indications, the magic hour promo isn’t just one of those promotions where prizes are not redeemed. 9mobile has an unbroken record of matching words with action when it comes to redeeming its promises to consumers. Over the last decade, the brand has always found innovative ways to connect with its customers, give them superior online experience and reward them for their loyalty.

Life is a continuous journey of survival and determination. Those who make a great mark in life are
those that strive to succeed against all odds. 9mobile sees this tenacity in the lives of Nigerians.


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