Hellofood, an innovative online food delivery service backed by Rocket Internet, Tuesday announced the launched of its dedicated Android and iPhone apps, further expanding its reach into African mobile commerce.
The launch of the Hellofood apps will enable customers in Nigeria, Ghana, Kenya, Morocco, Senegal and Ivory Coast, order food from hundreds of local restaurants via the internet.
Hellofood’s goal is to make ordering food “fun, fast and hassle-free.”
While speaking on the service in Nigeria, Hellofood’s CEO Joe Falter said: “With tens of thousands of Lagosians now able to order the food they love with just a touch of a button, we’re really making life as easy as possible. Whether getting a head start on hunger by ordering on the move, or placing a sneaky lunchtime order during those long morning meetings, Lagosians finally have food at their fingertips.”
A University of Lagos undergraduate Tunde Adedeji commented: “I used to order fried chicken from Hellofood using my computer, but now I can use the same platform from my Android phone, it saves me time, and doesn’t require a fixed internet connection.”
The online food vendor said in an official statement that “Nigeria enjoys 31% mobile browsing penetration,” hence providing the mobile platforms was necessary and strategic.
Rocket Internet is an online business builder and accelerator focused on emerging markets. The mother company boasts of African e-ventures such as leading online retailer Jumia, and South Africa’s Zando.
Hellofood launched October 2012 is headquartered in Nigeria and currently boasts of over 150 partner restaurants in Lagos alone.