British shoe maker, C. & J. Clark International Limited (Clarks) has confirmed interests in deepening its reach across Africa, announcing its plan to double the number of stores across the continent’s leading markets.

It is keen on participating in the continent’s economic boom and capturing a chunk of its burgeoning middle class and an attractive consumer space.

“Africa is an important growth strategy for Clarks,” said Irfan Porbanderwalla, Africa is moving from bazaars to high streets and shopping malls. We want to be part of that revolution and growth,”  said.

Clarks, a privately-held shoe maker, is targeting upwardly mobile clients with an eye for stylish British shoes. It is particularly interested in African countries with strong retail markets. Primary entry targets include Botswana, Ethiopia, Ghana, Namibia, Uganda and Tanzania.

It also hopes to expand in its existing African markets such as Algeria, Egypt, Morocco, Kenya and South Africa.

Established in 1825 by Quaker brothers James and Cyrus Clark, Clarks is one of the biggest shoe manufacturers globally. Its sales exceeding £1.5 billion (US$2.4 billion) across more than 100 markets.

Last Tuesday, Clarks launched its fourth Footwear concept store at the Galleria Mall of Nakumatt Holdings, Kenya bringing its number of new stores in the Middle East and Africa (MENA) region to 75.