Nigeria is gradually becoming a center stage for fashion lovers and experts both in the African continent and internationally. Different fashion brands have created innovative platforms for designers to showcase their designs and in the process, serve as an avenue for them to make profit, get more clients and grow. One of such brands setting a standard in the Nigerian and African Fashion Industry is- L’Espace, the expansion of the premier and successful Le Petite Marche (LPM) , a fashion and lifestyle market established three years ago. Created in 2009, LPM is a platform that gives vendors and affordable means to promote their brands, generate revenue, interact and increase their clientele and in general serve as a means to improve the African Fashion Industry.
Brand Entrepreneurs
Three years later and after 37 successful editions of LPM, the CEO duo Isoken Ogiemwonyi and Wonuola Odunsi have expanded their project into a major business venture by creating L’Espace in December 2011.
Isoken and Wonuola have been an inspiration to many in the Nigerian fashion industry. In an interview with BellaNaija, the duo said the key to their success is:
“Drive and a ‘make it happen’ mindset go a long way, identify what you see as a lack in yourself or your plan . Don’t see obstacles, aim for solutions instead. An idea is just an idea until it is executed. And of course, never stop praying”
They go on to tell upcoming entrepreneurs to have a clear vision, get inspiration from other success stories, improve your skill sets, listen and learn from other people that know better and always be positive. In addition, they give back to their community through Fate Foundation and a new project- Fashion Incorporated, by providing mentorship and empowerment sessions to Nigerian entrepreneurs on how to run a successful business.
The Brand
L’Espace is a multi brand store in Lagos, Nigeria. The store is the first of its kind in Nigeria to stock only African/African owned designs. It stocks a product mix of men, women and children’s wears and in addition, offers beauty and lifestyle services. L’Espace is focused on promoting new design talent on the African continent and intend to expand both L’Espace and Le Petite Marche across Nigeria and the rest of Africa.
“L’Espace brings a unique product mix and service offering to the fashion-forward customer. With a laidback and fun ambience – L’Espace creates its own shopping universe, allowing customers the convenience of a one-stop shop with fashion design from fresh young talent in fashion and accessories, and products and services exclusive to the store. L’Espace brings a unique product mix and service offering to the fashion-forward customer. With a laidback and fun ambience – L’Espace creates its own shopping universe, allowing customers the convenience of a one-stop shop with fashion design from fresh young talent in fashion and accessories, and products and services exclusive to the store.”
With constant updates, the sheer scale of options gives consumers the opportunity to re-invent themselves and recreate their look as often as they feel like. Trend or style inclined there’s something for the fashionable woman, and the modern man.
L’Espace recently launched their ad campaign, which was styled by the famous Bolaji Animashaun. The campaign shoot features vibrant and bold colors, lovely designs and a true representation of what L’Espace stands for.
Credits
Models: Zainab Balogun, Nneka Edozien, Jite, Toyin & Chinwe for Beth Models
Hair: Ola
Make-Up: House of Tara
Photographer: Lakin Ogunbanwo
Stylist: Bolaji Animashaun
Opening Hours
Monday CLOSED
Tuesday- Saturday 11-8pm.
Sunday 12- 6pm
Contact Information:
L’Espace
19a Olosa street, Victoria Island, Lagos.
L’Espace Hotline – 07028028960
L_espace @lpmnigeria.com
