Verve’s ‘Truly African’ campaign to celebrate African ingenuity, entrepreneurism and business success across the continent
VENTURES AFRICA – Verve International (‘Verve’), the leading homegrown pan-African payment card brand, has today launched ‘Verve, Truly African’, a new platform to celebrate Africa’s heritage and promote homegrown entrepreneurs and businesses.
The campaign kicked-off today at the Protea Hotel in Lagos, Nigeria, and will over the next 3 months celebrate everything that makes Africa great, and give Africans the opportunity to showcase to the world their unique talent, skills and ideas. Events to look-out for include: Verve sponsorship of the African Magic Movies Choice Awards (AMVCA), the launch of a new TV commercial, and a social media campaign that asks Africans to tell the world about their aspirations and what it means to be African today.
Charles Ifedi, Chief Executive Officer, Verve International, said: “At Verve our vision is to create a totally interconnected continent where all Africans can feel the benefit and take advantage of rapid economic expansion and increasing prosperity. We will do this by providing world-class e-payment products and services that work seamlessly across borders, relentlessly pursuing a truly pan-African offering.
“We believe that a brighter future for Africa will be built by the ingenuity and resourcefulness of Africans themselves. More and more African entrepreneurs and homegrown businesses are showing the world that they have the skills, creativity, and determination to take on some of the biggest international businesses. Through this campaign we will be giving Africans everywhere the opportunity to showcase their unique talent.”
Cherry Eromosele, Chief Marketing Officer, Interswitch however noted that Africans are using their heritage and identity to build businesses that are truly African in their outlook and provide services highly tailored to African consumers, so Verve is keen to support this rise by developing a brand that represents the values and aspirations of Africans everywhere, and this is the essence of the campaign. “As the homegrown payment card that supports millions of direct and indirect jobs across the continent, every transaction made with a Verve card is an investment in Africa’s future.”
Verve is an African payment solutions company. Part of the company’s offer is a pan-African chip + PIN payment card. The Verve card is the leading payment card brand in Nigeria, with over 14 million cards in active use, significantly more than any other provider.