Desperate to avoid a repeat of an uninspiring Initial Public Offer (IPO) witnessed during Facebook’s flagship listing, Twitter has opted for a more modest approach by proposing a $1.6 billion worth of shares offer on its IPO.

The proposition, which lists an estimated 70 million shares at price range of $17 to $20 per share, is well below the expected $15 billion analysts predicted, and now values the social media giant at about $11 billion.

Reports from Twitter’s camp suggested that a modest approach – termed “smart” by experts –  would be adopted in a bid to avoid the stock plummet experienced by Facebook.

“The fact that the valuation is lower than expectations, I think was smart by underwriters. I think it will help the pop,” said Michael Yoshikami of Destination Wealth Management.

Despite its meek offer, the wealth manager believes the bird-logoed company would find it difficult generating revenues to sustain its $11 billion valuation.

“In the end, even for $11 billion, the question is can they come up with earnings to substantiate that number? And it’s unclear that they’re going to be able to do that.”

Its IPO would make it worth more than Yelp Inc and AOL Inc combined. However, that will be only a fraction of tech giants such as Google and Apple, both valued at $342 billion and $483 billion respectively, as well as Facebook, which is worth $128 billion.