TrustedCompany, a leading online-review driven company, is making headway to Africa’s second largest economy, South Africa, after a successful $1million Series A fundraising led by Germany’s Tengelmann Ventures including Khailee Ng and Asia Venture Group (AVG).
TrustedCompany is an Asian-based company that aggregates and guarantees the authenticity of online reviews.
Although the company is relatively young – established in November of 2013 – it has achieved laudable success in both South-east Asia and India. It has now set sights on expanding beyond the local market, with South Africa and Brazil touted as strategic entry points.
Frederik Krass, co-founder at TrustedCompany said it already has clients in South Africa, CyberCellar and Click ‘n’ Compare, but intends to make impressionable mark on the continent’s fast growing IT market.
Co-founder, Phillip Knuth said the company wants to increase its effort in educating customers about the power of online reviews while helping merchants increase their revenues online. The company will use the fund raised to expand its presence in existing markets too.
The online aggregating service hopes to be a leading consumer review platform for online consumers in emerging markets.