women, has launched a new mobile application as part of its efforts to empower both rural farmers and women seeking careers in technology.

Having already achieved success with its SMS tool, which allows subscribing farmers to obtain price information, buy farm inputs and find buyers for their produce, M-Farm has now formed a partnership with Samsung to create a mobile application that allows farmers to receive accurate, real-time crop price information daily.

The new application allows constant access to five major Kenyan markets to Kenyan farmers, who have suffered from a lack of price information and often susceptible to middlemen taking hefty cuts. Additional monthly price analyses allow farmers to make more informed decisions on what seeds to plant and where is best to sell them. With Kenya’s mobile penetration now standing at 71.3 percent, and 99 percent of internet users accessing the web via their phones, the creators of M-Farm believe they can help farmers using the increasing prevalence of mobile phones.

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