Star Times, one of the players in the African pay TV market, are set to stake a claim for a larger portion of the market share as they plan to launch a pay-TV offering in Rwanda in May. With football being a major part of pay TV assets, Star Times Media has announced that it has reached and signed a two-year broadcast media rights deal with DFL Sports Enterprises, Bundesliga commercial arm, to broadcast Bundesliga games in Rwanda.
The deal, tipped to be a potential attraction for subscribers of the pay TV offering, will kick off at the start of the 2015/16 season in August. The deal also means that, according to reports, the new Star Times Media offering will be the exclusive broadcaster of Bundesliga matches in Rwanda. With SuperSport currently broadcasting Bundesliga games in Rwanda, Star Times will be eager to kick off transmission and entice subscribers with live action from the German football league home to African stars such Anthony Ujah, Eric Choupo Moting, Salomon Kalou and Pierre Emerick Aubameyang.
Reports also suggest that the the new pay TV channel will also offer sports content for cricket, basketball, athletics and rugby in its programming to offer wholesome deals to subscribers.
“We’re launching a new sports premium at end of this season. The channel is going to be broadcasting all the Bundesliga game with whom we have signed exclusively for two years,” Hussein Kamanzi, Star Times Brand and Marketing director, said.
While the financial details of the deal are undisclosed, the Bundesliga is a worldwide attraction broadcast in over 200 countries. With a reported yearly turnover of over $770 million from broadcasting rights, the Bundesliga is steadily growing its fan base globally. Currently, BeIn sports have bought the full broadcasting rights from Dubai sports to televis Bundesliga games in Algeria, Libya, Morocco and Tunisia; BeIn sports have bought the full broadcasting rights from Dubai sports.