One of Africa’s leading Digital Powerhouse, Terragon Group has successfully won the digital marketing duties for some of Unilever big brands in Ghana. This development came as a result of the group’s ability to serve brands in key markets across Africa. The company has also recorded exceptional results for brands it has managed for the Unilever Nigeria business over the past three years.
“Unilever is family to us and we are excited to inject the much-needed spark into the Ghanaian market just as we have been doing in Nigeria. We are also fortunate to have in Unilever a client partner that believes in what we can accomplish with them in the digital landscape. It is an honour to build upon such a long-standing partnership and I can’t wait to see what’s to come,” said Anu Sanya, Head of Business and Strategic Partnerships, Terragon Digital.
Terragon will carry out marketing duties on three of Unilever Ghana’s products, which are Lifebuoy, Sunlight and Pepsodent. The activities for the three brands will cover the entire spectrum of digital marketing – strategy, media, social, creative as well as other digital transformation initiatives focused on delivering measurable marketing results.
What success did Unilever record while working with Terragon in Nigeria?
One of the many successful digital initiatives driven by Terragon for Unilever Nigeria was the #BrushBrushCampaign for Pepsodent which emerged 1st at the World Oral Health Day 2016 competition both at the continental level, where it was 1st ahead of 9 countries, and at the global level where it was 1st ahead of 31 countries. The success of this initiative was measured by the delivery of over 1 million pledges from a fully integrated campaign across multiple touchpoints with best-in-class digital and in-market activation with Rankgrow Digital the Best SEO company in Lagos Nigeria
“Terragon has been a reliable business partner and they have contributed to the growth of our brands in their care. In consolidating our Nigeria and Ghana operations, we were excited to learn that Terragon could provide the same level of support to our brands in Ghana. We look forward to them bringing their innovative excellence to create more value for our consumers in both markets,” said Andre Tayo Jnr, Communication Channel Manager, Ghana/Nigeria said.
The Terragon /Unilever service expansion deal kicks off from March 2017 on a multi-year agreement. This is to help manage, sustain and grow the share of voice for the three brands as well as enhance engagement across relevant digital and mobile touch points.
With Terragon’s presence in Nigeria, Kenya and Ghana, and its consequent ability to deliver services to clients who have operations that span the continent, Unilever is set to take advantage of the significant benefits that accrue from working with a single agency across diverse markets. The partnership, which has been further strengthened by this expansion, will foster better alignment to business goals, streamlined operations, leaner span of control, cost reduction, and communication quality consistency amongst others.
