Photograph — Terragon Group

Terragon, Africa’s leading data and marketing technology company, announced that it has acquired Bizense, a Singapore-based mobile technology company, in a cash plus stock deal which is the first of its kind and scale in Africa.

The deal will see Terragon control its intellectual property assets globally likewise enabling it further adapt and integrate its marketing technology software for financial services institutions and consumer brands across Africa.

Elo Umeh, Founder and CEO Terragon, said “Due to lack of options, most African businesses are left to depend on licensed technology built for other markets. With the peculiarities and associated problems Africans are faced with on mobile devices remaining unsolved, Terragon is taking the lead in mobile and digital transformation through best in class software, top talent in artificial intelligence and machine learning, as well as product innovation, to provide custom solutions.”

The acquisition will help Terragon scale its digital transformation and data monetization service which it currently provides to a number of leading African telecommunication companies.

“Now we are fully aligned and focused on building out platforms, tools and machine learning models to help businesses in Africa acquire new customers and get existing customers to do more,” said Amit Khemchandani, Bizense Founder & CEO.

“We are excited about the next phase of this journey as we innovate for Africa and other emerging markets.”

Terragon has taken this strategic step to lead the market by deepening its investment in software so as to be flexible in customizing services to clients, protecting consumer data and value chain of its partners in the digital age.

In 2015, Terragon entered into a joint venture with Bizense to build its proprietary mobile advertising serving technology for Africa. The partnership led to the development of other marketing technologies including an adrenaline platform that powers data-driven web and non-web marketing for leading brands and financial services companies on the continent.

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