Online shopping in South Africa is showing phenomenal growth of between 30 and 40 percent annually. With the ongoing revolution in full swing, retailers who are yet to set up ecommerce shopping facilities are urged to move faster.

South Africa’s largest online retailer, Kalahari.com, has powered its retail vision forward, strengthening its position as an innovative market leader and growing market. Available services range from digital to physical goods sold online and in the marketplace.

Head of marketing for Kalahari.com, Liz Hillock, says it’s not only price and product range that is driving growth in online shopping but the Internet retailer has also seen a “huge surge” in sales driven from consumers shopping on their mobile phones. Thus, the online market is accessible and allows companies of all sizes to sell their goods via the online shopping.

According to Christelle Briedenhann, head of Marketplace at kalahari.com, “Online shopping in South Africa is maturing fast with demand increasing for a wider range of products. Our market started with low risk, predictable purchases like books and electronics but has moved on rapidly into fashion accessories, toys, kids and clothing. It is a great time for businesses to get online.” She cited  some simple tips for taking a business online.

Skills of an ecommerce website developer or ecommerce consultant is paramount for the improvement of standard offering as effectively as possible. Selling online via your own site is only one way to go about selling online, you can also use a site which performs exceptionally well on search engines to drive a lot of traffic.

It is equally important to identify your audience and provide services that meet the necessary requirements. Expert personnel will ensure that your business fulfils its online promise.

South Africa’s e-commerce growth is currently unabated. The market is bracing itself for increased alliance, with more mergers and acquisitions expected as traditional retailers eye the online shopping space.