Heineken Lagos Fashion Week, one of the major events in African Fashion calendar which will feature thousands of fashion experts, enthusiasts and media across the continent and beyond will return for its 8th edition this year from October 24th – 27th 2018. The Lagos Fashion Week (LFW) is a major bridge that connects fashion stakeholders, lovers and designers.
The plans for the event was made known officially during a press cocktail that took place on the 11th of October 2018 in Lagos which had in attendance officials of the event major sponsors, Heineken. The semifinalists of the 2018/19 Fashion Focus Africa were also announced.
According to organisers of LFW, its tents at Oniru will open between 10 am – 10 pm to participants, designers and models. With lots of activities lined up for the event, this seasons event will feature over 50 designers showcasing their Spring/Summer 2019 collections. As well as the Fashion Business Series, #LagosFWRetail in partnership with #SheTrades, Visual Makers Fellowship with Canon, Green Access Showcase with Fayrouz x Garment Care and Heineken Live Your Music After Party.
During the cocktail, Obabiyi Fagade, Senior Brand Manager Heineken, reiterated his company’s commitment to inspiring African consumers to break boundaries through the LFW platform. He also expressed his excitement for LFW guests to experience the Heineken hospitality suite as well as Live Your Music. Another major highlight of the cocktail was the selection of the semi-finalists who will now go through to the interview stages which will hold during the fashion week. The semi-finalists who are fashion models were picked from Ghana, Rwanda, Kenya, Nigeria and Angola
Fashion Focus Alumni, and Fashion Focus x FETS Wallet Fund recipient, Emmy Kasbit was also present, sharing his experience of the incubator programme. “Fashion Focus has been a great journey so far. The fund has helped propel my brand forward in such a short period of time through business mentorship and global opportunities, this has only been possible with the support of the Fashion Focus platform which continuously facilitates positioning my brand globally,” he said.
Also, a key feature in the 2018 lineup is the Visual Makers Fellowship. 10 filmmakers and 20 photographers will attend workshops over a 7-day period facilitated by Canon, and be offered the opportunity to shoot for #HLFW2018. In addition, the Green Access showcase with Fayrouz and Garment Care, a platform set-up to promote sustainable fashion. Workshops for Green Access begun earlier on Thursday the 11th of October and will see 5 finalists present upcycled pieces at Lagos Fashion Week.
The curtain raiser for this year’s Lagos Fashion Week is the Fashion Business Series (FBS) which will hold on 24th October. This year’s theme is titled ‘The Importance of Platforms’ and discussions during the FBS will delve into how the fashion industry can leverage platforms. A dynamic selection of industry experts will lead these discussions. The annual gathering of movers and shakers of the fashion industry in the continent will also feature Runway Shows and #LagosFWRetail which will run 25th till 27th October 2018. Tickets are available here.
The press cocktail ended with Founder Lagos Fashion Week (LFWNG), Omoyemi Akerele commending the commitment of sponsors and reiterating the objective of the #HLFW18 platform and the growing need to engage the Pan-African fashion industry to promote skills acquisition and commerce that can catalyze economic growth.