Photograph — The Nerve Africa

Leading logistics company, DHL Express has launched a new mobile app available to customers in eight African countries. The app will help track and coordinate the delivery of clients’ shipments with greater ease and convenience.

According to the CEO of DHL Express sub-Saharan Africa, Hennie Heymans, the mobile platform is part of the company’s on-going commitment to drive innovation and enhance the customer experience.

“Embracing digitalization is the name of the game when it comes to enhancing customer experience and we are excited to introduce yet another exciting mobile application to our customers across the region,” said Heymans.

The tool offers a number of benefits to users such as: enabling customers to access accurate shipping quotations, find their closest DHL Service Points for easy collections and deliveries, track their shipments in real-time.

With customers constantly evolving and changing the ways they communicate, work, travel and consume, the company needs to ensure that they are providing solutions that are agile enough to adapt to their changing needs. 

A report by GSMA Intelligence revealed that mobile phones and services are enabling business growth in Africa. The mobile ecosystem has made a significant contribution to the economy in sub-Saharan Africa so far, with an economic value contribution of $110 billion, equivalent to 7.1 percent of the region’s GDP in 2017.

“The app is an exciting new addition to our service offering in sub-Saharan Africa and has been launched in South Africa, Kenya, Ghana, Nigeria, Ethiopia, Mauritius, Tanzania and Uganda, and will be rolled out in a further 40 countries across the region by the end of 2020,” he added.

However, rival company United Parcel Service (UPS) had launched its mobile app for both iOS and Android phones since 2010. The UPS mobile app was designed for people who make shipping decisions, like small business owners, salespeople and repair people while it can also be used to find and locate a UPS store.

With online transactions growing exponentially in Africa, Heymans says that there is a clear demand for integrated mobile solutions that allow customers to transact whenever and wherever they are.

Story by Ishola Tobiloba

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