When targeting consumers, the messaging needs to include local languages to reach that 76% that prefer reading in their native language. NEW YORK, 19 January 2021, -/African Media Agency (AMA)/- A survey undertaken recently by CSA Research (formerly Common Sense Advisory) of 8,709 consumers in 29 countries worldwide discovered that 76% of online shoppers prefer […]

The post Reach Africa’s 1.35-billion consumers with content in the region’s most widely spoken local languages, says Pronto Translations appeared first on African Media Agency.

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