Africa has not been left behind in the wave of online businesses. Access to computers and the internet in our new digital age has removed many barriers that still in traditional businesses. It is as easy to develop a website or design a building from Gaborone, Botswana for a client in New York, as it is from New York to New York. Access to the international markets has allowed a number of IT companies to thrive, mostly through outsourcing. However, African businessmen didn’t stop there – a number of entrepreneurs have developed successful digital brands.
Jumia Africa
Sometimes making trips to shopping malls and various markets to acquire products and services is tiresome. However, technology has been kind enough in this area. Currently, there are many online shopping malls that avail quality products and services. In Africa, Jumia has set the ball rolling as a reliable online business. On this platform developed in Africa, you can buy your desired products and pay for significant services at an affordable price. Jumia Africa offers after sales services and discounts, all in a bid to increase sales and create customer loyalty. After sales services include, free delivery and vouchers that creates mutual benefits between the firm and its customers.
Online Gambling Industry
Gambling has a fair share of Africa’s digital businesses. The growth of the online gambling industry has been greatly influenced by the available online payment methods in casinos according to Play Casino. Kenya, Nigeria and South Africa are the most important gambling markets on the continent. According to PWC the casino gross gambling revenues in those 3 countries together will total R20.8 billion (USD2.0 billion) in 2018, a 4.7 percent annual increase from 2013.
Say Hello
Product and service promotion is not an easy task. Especially when you are not aware of your target market location. Fortunately, there are various digital platforms that can save you the hustle. Say Hello is committed to helping various brands find their target market easily. It capitalizes on an efficient digital and brand campaign strategy, to assist brand owners to connect with their customers.
Hippo.co.za
This is the most efficient South African comparison website. It allows you to compare South Africa’s top brands so that you can easily that which suits you well. This task is attained within the shortest time possible, saving you some money.
The 2018 Technology Pioneers
CarePay from Kenya (health financing), BitPesa also from Kenya (currency trading) and WaystoCap from Morocco (goods trading) made the 2018 World Economic Forum Technology Pioneers’ list just recently.
Africa is known for exporting smart and educated people to developed countries. However, the digital age is providing a chance for Africans to stay and live in Africa while exporting their knowledge to the world. Judging by the businesses featured in this article, an economic boom in the digital industry is just around the corner and from there, the sky’s the limit.
