Photograph — Mobitrends

As part of a new experiential initiative called The Blue Squad scheme, TECNO Mobile is sending 13 teenagers from across Africa to the Manchester City Football Club for a week to enjoy the very best in coaching. The teenagers, aged 12-15, are from different African countries including Kenya, Tanzania, Nigeria, Ghana and Egypt.

The youngsters will receive fun and engaging lessons from Coaches of the City Football Schools; lessons that would focus on specific areas of the City Play curriculum, using the examples of current City players, such as Kevin De Bruyne and David Silva, to challenge players.

“Sport is a great way to provide new experiences and build communities and we are thrilled to be able to give youngsters from across Africa the chance to enjoy the beautiful game at its very best,”  said Stephen Ha, General Manager of TECNO Mobile.

According to Gavin Rhodes, Head of City Football Schools, City Football Schools are delighted to support initiatives like the Blue Squad and are looking forward to welcoming the youngsters to City Football Academy. “We are committed to providing young people with access to cutting edge training and performance expertise both on and off the pitch,” he said.

As a top mobile phone brand in Africa and a major player worldwide, TECNO Mobile is committed to the African market and community. Having launched in the region more than a decade ago, the Chinese mobile multinational has grown rapidly through a deep understanding of the needs of African consumers, providing several product developments to ensure users get the most out of their phones.

Through this depth of knowledge in Africa, TECNO has made an ongoing commitment to provide wider community initiatives; the Blue Squad scheme is the latest example of this. Plans are also in development to repeat the initiative annually to give more African teens the opportunity to experience playing at one of the world’s best football clubs.

“For more than a decade, TECNO Mobile has been committed to Africa, and we are always looking for new ways to cater for our loyal customer base on the continent. Blue Squad provides the perfect opportunity to give something back,” Stephen Ha further stated.

TECNO Mobile is a premium mobile phone brand of Transsion Holdings. The firm has the largest market share in the Sub-Saharan African phone industry and now operates in more than 40 countries globally.

The firm announced a global multi-year partnership as Official Tablet and Handset Partner of Manchester City, a strategic move to enable the brand grow its marketing and advertising campaigns across the globe.

Comments

Elsewhere on Ventures

Triangle arrow