Softline Pastel, South Africa’s leading business and accounting software developer, has launched its business portal – Sage Pastel Online – to provide entrepreneur a central location to access the company’s bouquet of cloud-based business tools that will make running a small business a little easier.

The site offers Sage Pastel’s range of online product including online accounting, payroll and marketing services that allow business owners the freedom to run their businesses at anytime from anywhere. Pastel’s BEE one-stop-information-hub, BEE123 and brand new free-to-all-users personal finance applications are also available on the website.

Managing Director of Pastel Accounting, Steven Cohen, says, “Moving your business applications online is a must for anyone who wants to ensure that they remain at the cutting edge of service delivery.”

“Times have changed. We have entered an age where technology is pervasive, allowing us more mobility than ever – and business has to be part of the revolution to remain competitive,” he added.

Sage Pastel launched South Africa’s first online accounting program, My Business Online through its brand- Pastel Accounting, in May 2009. Since then, it has brought several online innovations to the local SME market.

Last week, the company rolled out mobile business applications. They include; Pastel My Business Online –  a full-function accounting program, designed specifically for the small business owner. All accounting lingo has been changed to simple English, so even the layman can manage the business’s books. It’s a multi-user system with dashboards, graphs and drill-downs to source transactions that provide a bird’s eye view of the business. The system allows users to manage customers, suppliers and inventory items and keeps track of sales and purchases. It comes with a comprehensive list of reports so that month-end management packs are quick and easy to create.

Another product is the Pastel My Payroll Online – a simple payroll solution that allows SME owners to pay their employees anywhere, anytime.  It’s a SARS compliant system aligned to even the most complex legislation, including PAYE and UIF. Users can also process leave online with leave types already defined according to the BCEA requirements. Like, My Business, My Payroll contains no confusing jargon.

Pastel My Webspace on the other hand is an online marketing engine for SMEs with an HTML5 website builder designed for optimal marketing and e-commerce capabilities.

In addition My Brand will manage users’ search engine optimisation, and mobile and social media integration. My Brand effectively integrates everything for the user and provides an all-in-one e-marketing service with analytics, social media insights, and creating and mailing a fully dynamic newsletter with marketing feedback.

However, to champion business mobility, the company has partnered with Samsung Enterprise Mobility. As a result, selected Samsung devices will now come preloaded with the My Business Online Android app and Pastel is a reseller of Samsung’s SIII, Note and Tablet devices –  all preloaded with a year’s free access to Pastel My Business Online.

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