With the launch of the latest Samsung Galaxy S III Smartphone in South Africa last Friday, South Korean mobile phone Company, Samsung, has shown a keen interest in expanding its market frontier in the African technology market.
The global leader in digital media and digital convergence technologies has included South Africa and the wider continent as part of its latest push into emerging markets. It plans to dominate the South African Smartphone market and from there spread to other African countries.

While speaking during the launch of the new product, Samsung South Africa’s head of mobile communications, Craig Fleischer, said “The South African market is a unique market. We are the stepping stone into Africa and it’s a very important market for Samsung and we have invested significantly here.”

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