Kenya’s telecommunication company Safaricom has launched a mobile payment service campaign, Lipa Na M-Pesa, aiming to establish its payment services as the primary tool for transactions in the region.

Lipa Na M-Pesa, a campaign under the M-Pesa (M for mobile, pesa is Swahili for money), is aimed at SMEs and will enable consumers to pay for goods and services using mobile money, without incurring transaction charges. Transactions cost will rather be borne by the registered service provider, which have been levied a 1.5 percent commission on the value of every payment made through the system.

Services under the Lipa na M-Pesa campaign include payment of salaries, utility payments, promotional payouts, dividend payments and payments within the transport industry

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