Photograph — Emotion Advert

ROI Digital, a leading online media sales agency, has completed the acquisition of DM2 Group, a top full service digital and traditional advertising agency in the country.

DM2 Group was established in 2008 by the highly celebrated brand executive Uyi Omokaro. The firm started out in outdoor advertising and quickly grew into one of the leading traditional agencies in the country before expanding into digital services.

The agency is distinguished for its creativity and has produced some of the most memorable advertising campaigns for Cross River state government and multinationals such as Coca-Cola, Dangote Group and Malta Guinness. Notably, its award-winning TV campaign for Sprite’s first global campaign, ‘The Spark’, has been beamed across Caribbean countries and Francophone Africa.

With the traditional advertising industry dominated by giants such as SOU Saatchi and Saatchi and Insight Grey, DM2 Group is credited for its entrepreneurial move to break their hold, thereby paving the way for the new generation of fast-rising young and innovative ad agencies on the Nigerian landscape.

Moreover, DM2’s campaigns and adverts were mind-blowing and challenged agencies to improve their creative output, thanks to the creative genius of its founder Omokaro. ROI Digital was founded in 2015, and services advertisers, media agencies and brands by offering a bouquet of premium digital advertising and sales platforms for its clients to reach a targeted audience.

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