Dutch multi-national electronics Company, Philips Electronics, have re-affirmed its investment commitment to Africa by growing its business alongside Africa’s population.

With an active presence in Africa for over a century, Philips Electronics executive vice-president, Ronald Jong said, the company is committed to an aggressive multi-year investment plan to significantly increase its business footprint in the coming years based on local, relevant products and innovations that address the needs of the growing African population.

“We are committed to building a long-term sustainable business footprint in Africa. Growth in sub-Saharan Africa is projected to be around six per cent in 2012 and our ambition is to gain a strong presence in this continent by building on local talent and organisations.

“We will set up distribution and routes to market and above all, by developing solutions and innovations which are relevant for the local needs,” Jong said.

Philips Electronics is currently undertaking its third annual pan-African Cairo-to-Cape Town road show to raise awareness on how health-care and lighting solutions could enhance life in Africa.

At the road show, the Philips team will showcase its new innovations and continue to engage with customers, governments and the media on topics relating to key challenges facing Africa today.