the introduction of its customized property-viewing app  (PGP Reality) that will allow house-hunters view prospective properties advertised in print publications; Pam Golding Properties (PGP) has become the first estate agent in South Africa to use Augmented Reality (AR) app to market properties.

Commenting on the app, PGP Chief Executive,  Andrew Golding,  said the app is a “key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.”

“PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen,” he added.

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