Lagos Fashion Week in collaboration with SheTrades and Nigerian Export Promotion Council (NEPC) has announced the new season collection viewing at Gallery Sakura, Paris from September 28-October 3, 2018.
Lagos Fashion Week is a fashion platform that drives the Nigerian and ultimately, the African fashion industry. It brings together buyers, consumers and the media to view the latest collections from designers. As a leading fashion event, it provides a physical platform that is gradually taking fashion to new heights and turning it into a means of generating income and nurturing creativity in Nigeria.
SheTrades, a proud initiative of the International Trade Centre (ITC), was established to contribute to the Sustainable Development Goals by creating an ecosystem of integrated solutions that empower women economically through trade. Through country-based activities, SheTrades enables female entrepreneurs to improve the quality of their products and services. Its target is to connect one million female entrepreneurs to markets by 2020.
NEPC, on the other hand, is a federal government agency charged with the responsibility of promoting non-oil export in Nigeria in a bid to diversify from oil and build a robust economy.
Commenting on the collaboration, International Sector Specialist at ITC, Tara Mulhare said,“ SheTrades platform aims to integrate and connect women to global trade, promoting sustainable and inclusive socio-economic development. Lagos Fashion Week has proven to be an integral partner for us in order to achieve our goal to open up trade opportunities for African female-owned businesses.”
AAKS, Afrodesiac, Aprelle Duany, Anyango Mpinga and Christie Brown are some designers that will feature at the viewing. Others are Eclectic Chique, Grey, Iamisigo, Nkwo, Maki Oh, Style Temple, Tilayo and Zashadu.
Founder Lagos Fashion Week, Omoyemi Akerele, speaking on the collaboration said,“ With the goal to strengthen the capacities of over 3,000 women-owned businesses with a view to generating sales worth of $38 Million by 2020, the collaboration with SheTrades, supports our agenda to create access to market opportunities for our designers which is a key aspect of our work at Style House Files and Lagos Fashion Week”.
“In addition to tackling SGD’s by providing intensive training, mentoring and opportunities for wealth creation within fashion’s ecosystem, decent work, economic growth and gender equality,” she added.
The showroom viewing at Gallery Sakura, Paris is the first of other activities to be explored in partnership with SheTrades, NEPC and Lagos Fashion Week. The partnership is aimed at driving increased sales, competitiveness for female entrepreneurs and women-owned companies to ensure they play an active role in international trade.