French Telecommunications giant Orange inaugurated the Orange Middle East and Africa (MEA) Operational Head Office on January 8, 2020, in Casablanca, Morocco.
Present at the event was Stéphane Richard, Chairman, and CEO of Orange; Alioune Ndiaye, CEO Orange Middle East, and Africa. The members of Orange’s Executive Committee and local officials were also in attendance.
Speaking at the launch of the headquarters, Alioune Ndiaye said that the establishment “provides further proof of our desire to be even closer to our customers and to make Orange MEA the preferred multi-services operator for people in Africa and the Middle East.”
The Chairman and CEO of Orange added that the company made a strategic choice 20 years ago to seek development in Africa and the Middle East. He concluded that Orange has decided to organize its business in Africa because “we have always been convinced of the immense potential of this continent,” Stéphane Richard said.
The new building was recognized by the World Green Council with the international Leadership in Energy and Environmental Design (LEED) Gold certification. The hi-tech headquarters has a social hub that monitors Orange’s digital activity in Africa, and a couple of video-conference and telepresence rooms which enables the staff to remain connected to other countries in the region.
Also, the Moroccan-based headquarters reflects Orange’s Engage 2025 plan to drive growth in Africa and the Middle East. The plan involves Orange’s multi-services strategy to bring different markets closer to the consumer and have a range of diversified services representing 20 percent of the business by 2025.
According to Reuters, Orange is considering a possible stock market flotation of its combined operations in the Middle East and Africa. In a statement released on Thursday, January 9, 2020, “Orange has decided to bring together all regional activities in a single company, OMEA, to create a separate entity and provide the Group with various options for growth.”
The telecoms company helps to create growth both through its business activities as an operator and its social and environmental actions. Every year, Orange invests 1 billion euros in Africa and the Middle East to further improve the connectivity and performance of its networks.