Nu-Aero in collaboration with South African low-cost airline, 1time Holdings, has launched a low-cost airline, Fresh Air, into the underserviced Zimbabwean market.

1time Airline’s commercial director, Mike Bond, said that Fresh Air would offer its first flight in September, between Johannesburg and Victoria Falls.

According  to reports, the Jo’bourg-Livingstone route currently serviced by 1timewould be substituted by flights between Johannesburg and Victoria Falls, which will subsequently become a Fresh Air operation.

The move comes as a breath of fresh air to the underserved Zimbabwean market as travel demand has plummeted due to poor economic conditions and inflated travel price. However, the two founding companies, Nu-Aero and 1time plan to seize the opportunity.

Commenting on the partnership, 1time CEO, Black Komani, said that 1time would offer its infrastructure and experience in the cheap-service sector of the aviation industry while “Fresh Air launches Zimbabwe’s first low-cost carrier, with licences to operate the underserviced domestic market.”

According to a Business Day report, Mr Bond said: “This is for the development of Zimbabwean aviation — this isn’t about 1time coming and taking all the value, this about creating a business in Zimbabwe that develops their aviation industry.”

Fresh Air believes with the success of the Jo’bourg-Victoria Falls route, the company would be able to apply for a second route after three months of operation.

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