On Monday, Nigeria’s pioneer and largest brewer, Nigerian Breweries Plc. (NB), kicked off a unique global talent campaign. The launch of the Heineken global talent campaign known as “Go Places” was announced at the company’s Abebe Village, Iganmu headquarters in Lagos.

“The Heineken Go Places campaign demonstrates Nigerian Breweries’ positioning as a world-class company employing use of modern technology to attract and retain young gifted Nigerians,” said Victor Famuyibo, Human Resource Director at Nigerian Breweries.

What makes “Go Places” Unique?

Go Places takes the unique form of an interactive visual storytelling game, which guides participants on an adventure of choices. It does this by adopting elements of the global Heineken Company culture, whilst showing off a diverse, multi-talented workforce including Africans and Nigerians.

It illustrates the distinctive and exciting culture that prospective recruits should expect to experience working at Nigerian Breweries Plc. or any of the 170 Heineken companies located in 70 countries around the world.

How does it work?

Players are taken through 12 questions each of which they have to provide answers to under three to five seconds.

The engaging video interview, which models the Enneagram test, gives a fun and exciting edge to the typical corporate recruiting process, converting a regular job interview into a punchy, colorful collage of life-defining decisions.

“With this initiative, NB is raising the bar for HR recruitment programmes, whilst providing enjoyable and high quality fun content for young individuals seeking new opportunities for career development,” said Famuyibo.

According to NB, the company believes in leverage on the creativity residing in our human resource base to create quality products and business processes that help our customers operate more effectively.

How to take the “Go Places” interview

Simply click here to visit the site and follow the instructions.

What you didn’t know about Nigeria Breweries

• Nigerian Breweries is a Heineken International Company
• It was founded in 1946
• It currently operates 11 breweries across the country
• Nigerian Brewires are the producers of Star (Nigeria’s first locally produced beer brand), Gulder, Maltina, Amstel Malta, 33 Export, Fayrouz, Strongbow, and the world famous Heineken beer.

Pictures from the Launch of the Go Places talent campaign