Mobile phone usage in Morocco continues on its upward trajectory, thanks to an upsurge in competition and reduced prices over the last year and a half.
According to Global Arab Network, the mobile penetration rate in the country has surged rapidly in recent years, exceeding government target.
The penetration rate currently stands at 120 percent from 113.6 percent at the end of 2011.
The government target – set under the government’s “Digital Morocco 2013” Programme – is aimed at getting 34 million clients in fixed-line and mobile sectors by next year.
But this target was met and surpassed by the middle of 2011 boosted by an increase in mobile phone subscriptions, which currently amount to 38.3 million, according to the Global Arab Network.
Maroc Telecom has the largest share of the market, controlling 47.07 percent. It is then followed shortly by Méditel with 29.93 percent of the mobile cake and Wana with 23 percent.
“The competition on the telecoms market has become more intense since Wana was awarded its GSM license in early 2010,” Fayçal Allouch, a telecoms analyst at CFG Group, told OBG.
“Its policy was to compete on the basis of low prices through a series of aggressive promotions on prepaid services. Now promotions on the market are more important and more frequent.”