Mitsubishi Motors, Japan’s oldest Automotive manufacturer, in celebration of over 100 years in existence, will host a week-long event at the Mitsubishi Motors Showroom – Adeola Odeku, Victoria Island, Lagos. The event tagged ‘Mitsubishi Motors Heritage Week,’ is slated to run from August 27th – 31st 2018.
In 2016, Massilia Motors became the sole distributor of Mitsubishi Motors in Nigeria. Massilia Motors is a joint venture consolidated under the CFAO group.
Mitsubishi Motors Heritage Week will be centred around the brand’s strong heritage, with the showroom transformed into a maze, visitors will go on a journey through time from the Model-A manufactured in 1917, to the pioneering 4-wheel-drive PX33 in 1936, the start of electric mobility R&D in 1966, numerous engineering innovations and endless demonstrations of ability and reliability through racing.
“Since 1917, Mitsubishi Motors has proven to be a strong, durable and reliable brand. Today the brand demonstrates an ambitious future with an often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies,” said Marketing Manager at Massilia Motors, Funmi Abiola while speaking on the Heritage Week.
“The Heritage Week will be an opportunity to reconnect with popular old models that marked our history in Nigeria while giving visitors a foretaste of what to expect from our ambitious future,” Abiola added.
To create a memorable week for Mitsubishi Motors family and visitors, Massilia Motors partners with Canon and renowned photographer Emmanuel Oyeleke, ASPIRE Luxury Magazine, Chocolate City Rapper – MI Abaga, Zaron Cosmetics, Johnnie Walker (Diageo Nigeria), and Tinsel actress/Jazz artiste – Tomi Odunsi, amongst others.
The week-long event will welcome guests from several industries to celebrate the great heritage of the brand and enjoy masterclasses on select themes, a cocktail event and an album listening.
Visitors can also stop by the showroom daily to view historic images of Mitsubishi car models from time past and also register online to participate in some of the activities open to the public.
In addition, Mitsubishi Motors will be offering rewards to existing happy users during online giveaways via the Mitsubishi Motors Nigeria social media platforms;@mitsubishi_motors_nigeria on Instagram. More details here.