Mahindra and Mahindra Ltd (M&M Ltd) unveiled its latest three-wheeler, the Three-Wheeler Alfa P400 at a commissioning at the Lagos Television Event Center, Agidingbi, Lagos. The Alfa P400 is the latest Mahindra product that offers innovation for providing more space for mobile vehicles in Nigeria. The Alfa P400 Three-Wheeler is part of its “Plenty Space Plenty Profit” campaign in the country.
Its newest product, the Alfa P400 Three-wheeler aims to offer more options to the company’s customers while adapting still to the African market. The three-wheelers, popularly called “tricycles” or “Keke” in Nigeria, are an important form of transportation for many Nigerians, and M&M has produced an alternative. The Alfa P400 comes in both Passenger and Cargo variants. Longest wheelbase, multi-reflector headlamps, battery lock, powerful 1KW starter motor, large windshield, mobile charger, bottle holder.
Alfa P400 offers increased seating/cargo capacity and lower cost of maintenance compared to other brands of Three Wheelers in the market, due to its 400cc petrol engine.
M&M Ltd is a subsidiary of both the Mahindra group, a $20.7 billion Indian automotive company that employs over 240,000 people in 100 countries, and its partner VIP Merchandise Enterprise Ltd, a company that deals in car parts and accessories. The Mahindra Group has partnered with African companies to deliver African innovations to the Automotive and Farm equipment sectors on the continent. Mahindra’s core purpose is to “work closely with all our stakeholders and communities across the world empowering them to Rise by challenging conventional thinking and innovatively using all our resources to drive positive change in their lives.”
Speaking at the commisioning, the head of International Operations, M&M Ltd, Mr Arvind Matthew, says the Alfa P400 also comes with a warranty and other types of services. “The Alfa P400 is a testimony to our intent. We are launching this product across the country with due support on Warranty, After-Sales Service, Spare Parts availability and Local Mechanic training. We will continue to up the ante on technology and innovation to offer solutions in Nigeria that will drive positive change.” he said.
Also speaking at the commisioning was the Chairman of Geepee Group, the mother company of VIP Enterprises, Mr Prakash Vaswani hoped that the Three-Wheeler Alfa P400, and a two-wheeler product, also known as “Okada”, from M&M would provide employment opportunities for many of Nigeria’s youths. More than half of Nigeria’s population are young people, and it is hoped that the new offerings from M&M Ltd will provide jobs for many of them. “Our Two-Wheeler – Arro – has been successfully running in the Okada segment across Nigeria. With Alfa P400, we are now bringing a differentiated and specially designed Three-Wheeler for the market that provides improved capacity, be it for carrying Passengers or Cargo, for the customers. With our products, Arro and Alfa, we not only offer customized and unique mobility solutions for the market but also deliver employment and entrepreneurial platforms to empower the community to Rise.” Mr, Vaswani said.
