As Kenya’s banking sector becomes more competitive with each financial institution seeking to expand its market share, banks are looking for alternative ways to support their balance sheets and growth of their operations.

Almost exhausting the bonds and equity markets, financial institutions are now turning their focus on the Diaspora market that is proving very lucrative.

Kenyans in the Diaspora send more than $1.7 billion annually, attracting financial institutions to tap into this new market.

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