Financial services group, British American Investment Company (Britam), yesterday, unveiled a three-year Sh75 million sponsorship agreement with Kenyan outfit, Mathare United Football Club. This is in addition to a Sh100 million invested in the branding and renovation of Nyayo National Stadium, a multi-purpose stadium situated in the capital Nairobi.
As part of the deal, which Britam director for marketing and corporate affairs Ngera Muthoga said would grow the company’s brand, the insurer will spend Sh25 million annually to support the Kenyan Premier League club while it will release Sh80 million for the next two years on branding and maintenance of Nyayo stadium facilities. Sh20 million will go to official logistics.
At a media briefing to unveil the branding deal, Culture and Arts secretary Hassan Wario noted that the ministry now looks to the private sector for sponsorship of sports activities in the country.