On Tuesday, May 8, 2018, one of the leading smartphone makers, Infinix Mobility Limited announced prolific Nigerian music artiste, Davido, as its brand ambassador at the illustrious Radisson Blu Hotel, Ikeja.
Having distinguished itself from its competitors with its bold and stylish brand persona which is a perfect mixture of technology and art, Infinix has greatly appealed to its target audience. Its mantra, “The future is now” has also encouraged its young fans to be creative and be productively efficient in their various fields of specialisation.
Infinix’ uprising can be attributed to quite a number of strategies. One of them is being able to understand the great extent to which its target audience is connected to certain pivotal aspects of pop culture, and creating affiliations with notable icons to propel the brands to new heights.
Born David Adedeji Adeleke, Davido’s musical career has been nothing short of amazing; from chart-topping singles and awards to groundbreaking records, worldwide tours and global recognition, this partnership with Infinix is yet another milestone attained by the singer.
Speaking at the media unveiling, Marketing Communications Manager, Infinix, Mr. Adetayo Odunowo, re-echoed the brand’s innovative culture from its formative years till date.
“Apart from consistently dishing out world-class gadgets, we at Infinix Mobility Limited, understand that our fans are young trendsetters and so are Davido’s fans. Since we are a brand that is known over the years as being bold and stylish, bringing Davido in as part of the team was a welcome development from all of us at Infinix Mobility Limited,” Odunowo said.
Infinix is one of the leading smartphone makers in Africa and Davido is the face of some of Africa’s biggest artists. It’s no coincidence that they have come together to form a cohesive partnership; both, tech-savvy entities and trendsetters with a similar fan base. Infinix, through their smartphones and Davido, through his music.
While both entities also possess an international reach that is continually expanding, this news is poised to set off a ripple effect of excitement through the minds of smartphone and music lovers. It would also lead to an expansion in the sales of Infinix smartphones within the marketplace and an increase in demand for Davido’s art.
Infinix is a premium smartphone brand designed for young generations who desire to live a smart lifestyle. Established in 2012, the brand is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merge of fashion and technology. Through daily interactions, these intuitive products become part of a lifestyle that represents trend-setting and intelligent experiences for young people around the world. Infinix currently promotes four product lines: ZERO, NOTE, HOT S, and HOT in a global marketplace reaching countries in Europe, Africa, Latin America, Middle East and Asia. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out, and are in sync with the world.