Photograph — Flickr

Facebook co-founder and one of the world’s youngest billionaires, Mark Zuckerberg, recently became the sixth richest person in the world with a net worth of $46.25 billion, following the results of after-trading hours on Wednesday and Facebook’s impressive quarterly earnings reports for 2015. He surpassed the former occupant of the position, Larry Ellison (Chairman of Oracle; net worth $43.6 billion), with over $2.5 billion.

Facebook’s daily active users increased by 17 percent in the last quarter of 2015 on a year-over-year basis. Contribution to the company’s growth and improvement come from its mobile advertising business and development of new applications for its steady number of growing users, through media such as Instagram and WhatsApp, as well as the addition of new features on the site itself.

The Facebook user experience

The social media company has significantly upgraded its user-experience with the inclusion of new features such as live video, photo collage tools, news applications, the “Notify” button and enabling them to hire taxis from the popular cab company Uber through Messenger. Users can also control which posts they want to appear on their news feed for the public, just their friends or themselves alone.

New emojis and features, including Reactions, Trending Content and Sports Stadium, are going to be launched soon. Active users on WhatsApp and Instagram, the company’s biggest acquisitions, stand at 900 million and 400 million respectively, while Messenger has 800 million monthly active users.

Advertising on Facebook?

Advertising on Facebook has advanced over the last two years, particularly with regards to activity on Instagram. On Instagram, the company made introductions such as 30-second video advertisements and heightened mobile advertising. According to analysts, revenue from mobile advertising accounts for 80 percent of the total earnings in Facebook’s latest quarter.

Facebook’s advertisement business is projected to witness further expansion by utilizing video advertisements and experimenting with new formats.

Zuckerberg and his company appear to be unstoppable. The advertisement rate on Facebook, along with its chain of other applications, shows the level of investment being made in the company and how the social network continues to grow annually with the help of its users.

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