In an unprecedented move, leading Nigerian lender, Guaranty Trust Bank (GTB) Plc. has launched a ‘Social Banking’ service on Facebook, allowing the public to open bank accounts and get customer service support on the platform.

According to GTB’s Managing Director and Chief Executive Officer Segun Agbaje, the new service which is the first of its kind in the Nigerian banking industry, will enable the lender engage customers where they work, live or play.

He explained that the ‘Social Banking’ service would enable persons on social networks like Facebook commence a banking relationship and perform transactions 24/7, safely and conveniently, without having to leave the platform.

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