Gambia is targeting a 5 percent increase on its tourist numbers, according to tourism minister Fatou Mas Jobe-Nije, and is upping investment to attract more visitors to the country.

The tourist industry in the country receives over 100,000 visitors a year and is the second biggest earner of foreign revenue. Visitors from the UK make up 50 percent of arrivals. Now the country is looking to increase these numbers to further boost the country’s economy, of which it is already one of the main drivers. Jobe-Nije is positive as to the impacts that increased tourism can have on the country, in spite of the fact that the sector has seen some turbulence recently.

“It is a real breadwinner, in terms of job creation, income generation and cultural interaction,” she said. “Gambian tourism has always been about people and their interaction with tourists within a limited geographic area, coupled with the proximity to most European destinations.”

“Tourism plays a key role in terms of the socio-economic development of the country. The vision is to diversify the scope and geographic spread of tourism to benefit our communities in terms of developing ecotourism and community-based tourism initiatives. At the same time, we want to diversify the product mix in terms of developing high quality facilities to appeal to the top end of the market and attract more high-spending tourists.”

Tourists have long been attracted to Gambia for its climate and great beaches, as well as its many species of bird and the River Gambia, which has 200 islands along it. Jobe-Nije said that the government was planning to invest in and further utilise these islands to attract more people to the country. The building of new resorts and hotels is central to this.

“The hotel industry has a two-pronged role – the development and consolidation of beach-based products into five- and four-star categories, with state-of-the-art facilities to attract high-end tourists, while at the same time developing inland tourism facilities for ecotourism,” she said. “New resort projects and eco-tourism facilities in the pipeline include: Kanuma Beach; resources and Game Park, to be located in south Gambia; Sanyang Sanctuary to be located in south Gambia and the Ndemban Community Eco-Tourism Project.”

The government hopes to attract investment in the sector to make it more appealing and worthwhile to foreign tourists, and is offering incentives to those looking to pour money inrto rejuvenating the sector.

“The opportunities for investors are immense, especially to high-end products such as golf course, marinas for river cruising, ecotourism, river transport, game parks, top-notch hotels and resort development,” she said. “Incentives for investors in tourism include: exemption from customs duties on capital equipment, spare parts, raw or semi-finished materials; exemption from withholding tax and tax on dividends for a period of five years; preferential allocation of land for the projects.”

Image via accessgambia

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