Ficomms International today announced the launch of a Nigerian entrepreneurial reality TV show tagged THE NEXT TITAN and sponsored by African telecoms giant MTN, through one of its division, MTN Business.
The 13-week series would feature 16 street smart contestants from across Africa which would be given the opportunity to prove their entrepreneurial flair through various business challenges.
Each week, tasks will incorporate various aspects of business: sales, marketing, promotions, charities, advertising pitches, etc.
The winner gets a 5 million naira ($32,000) cash prize, a brand new car, and business supports with one year free mentorship and networking from main judges of the show.
The line of judges are top Nigerian corporate heads which include Sahara Energy MD, Tonye Cole, and former MD/CEO Valucard Nigeria.
The producers of the show recognize the importance of SME to Africa’s economy growth, and has designed the show to entertain, sensitize the public, and ignite entrepreneurial spirits of young Nigerians.