Award-winning carrier, Ethiopian Airlines has launched a co-branded debit card with Hibret Bank. The use of these debit cards grants members of the Ethiopian ShebaMile, an Ethiopian frequent flyer program with 5 bonus miles for every 100-birr spent.
“We are extremely pleased to have partnered with Hibret Bank on the co-branding program, which brings with it a superior value proposition to all our ShebaMiles members,” The Group CEO of Ethiopian Airlines, Mr Tewolde GebreMariam said.
“As we keep building our customer base, the co-brand program gives us an edge and enables ShebaMiles cardholders enjoy additional perks including paying all their shopping, dining, travel or any other payments conveniently with the Co-branded debit card on United Bank POS machines.”
This collaboration is a win-win for all parties involved, and will go a long way in boosting the use of technology across different sectors of the economy.
With access to more clients, Hibret Bank would be able to better penetrate into the market, while Ethiopian Airlines would also be able to build a customer base through a non-flight scheme. On other hand, customers would be able to accumulate extra miles from off-flight experiences.
The Airline which is the fastest growing in Africa focuses on providing the best services to its customers through simplified systems and technology solutions.
In November 2018, Ethiopian Airlines was crowned the winner of the 2018 company of the year award by the All Africa Business Awards (AABLA). AABLA is an initiative set to distinguish and honour business excellence and leaders who have made a considerable impact on their industry and community.