Vodafone Egypt has selected Ericsson to deploy Mobile Broadband Charging (MBC), which will provide up to 10 million users with an array of data options and more flexible on-demand subscriptions.

The new business support solution (BSS) gives subscribers the option of buying daily service packages and data plans and to set up automatic bundle renewal upon depletion of an assigned quota or time.

According to Abdelfattah Mabrouk, Head of Department at Vodafone Egypt, the solution is being integrated into the operator’s existing Ericsson Charging System, and gives users the flexibility to utilize the best plan for their needs at any time.

“We always aim to provide our customers with innovative services that are personalized, as our solutions helps us offer them immediate top-ups without penalties.”,” he said.

Already fully implemented for all Vodafone Egypt’s prepaid data users, the system will soon be rolled out for post-paid subscribers – with the total subscriber base expected to top 10 million data users in 2014.

Also commenting on the deal, Anders Lindblad, President of Ericsson, Region Middle East, said since the technology is now integrated into almost every aspect of our lives, MBC helps our subscribers to utilize data plans that suit their everyday needs.