Last weekend, Ecobank launched a one of a kind mobile app to promote ease and convenience while banking. The app, which was launched in the city of Lagos, is said to be the first unified app delivered by any institution for use in 33 countries.

According to Ade Ayeyemi, Ecobank’s CEO, the bank’s purchasing power and partnerships with Visa and Mastercard would make the app an accepted means of payment across 33 countries. This will avail customers opportunities to deposit money via a mobile transfer, and also shop and carry out business transactions anywhere without cash.

“With its removal of barriers to entry and affordable price points, the Ecobank Mobile App will empower the consumer to be on the move,” Ayeyemi said.

Using Ecobank’s Masterpass QR technology, customers can make payments, and send and receive money from merchants with the new mobile app. But more interestingly, customers can open new digital accounts from the comfort of their location with no more than a few clicks, and no paper references.

Patrick Akinwuntan, Ecobank’s Group Executive for Consumer Banking, said the launch of the app fulfills the bank’s promise to create relevant solutions for consumers. “With the Ecobank mobile app, Ecobank customers can now make and receive instant payments across 33 African countries on their mobile devices. They can also pay in-store with their mobile phones. This is genuine convenience delivered to our consumers.”

No doubt, with the unparalleled service the new app offers, Ecobank would have no trouble in achieving its target of 100 million customers in a profitable and sustainable way.

At the launch of the new app, Charles Kié, Ecobank Nigeria’s Managing Director described Nigeria as “a leading hub for entrepreneurship and technology for Ecobank.” Adding that the app would allow customers in Nigeria and other affiliates across the bank’s vast network grow their businesses by giving them a convenient and secure way of banking.