Multinational electronics manufacturing company, Casio wants better access to its customers in Kenya and therefore seeks local distributors to sell its luxury wristwatches.

The Tokyo Stock Exchange-listed company’s new drive will therefore begin by pushing the sales of its range of watches including the Edifice series, G-Shock, outdoor and luxury timepieces worth $500.

“We would like to distribute our products directly to Kenya after contracting with local distributors,” BusinessDailyAfrica quoted Casio as saying in an interview.

Kenya makes it the fifth African market Casio would enter, having already entered Nigeria, Ghana, South Africa, Egypt and Cote d’Ivoire.

Despite its growing presence on the continent, sales still remain low. This, the company said was because it had not fully exploited Africa’s great potential to growth. Casio said it would enter more African markets.

“We’ll mainly focus on two brands in Kenya and Africa; G-Shock, shock-resistant watch, and Edifice, motorsports-inspired metal watch,” the watch making company said.

Casio raked in a net income of ¥11.8 billion ($115 million) in the year ended March 2013, its shares currently sells at ¥6952 ($68).

Casio will be hoping its expansion in African markets through distributorship will aid revenue growth as it seeks to do better than the previous year.

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