the coming weeks after confirming plans to launch a local business. This will increase competition for other local breweries and a number of imported brands actively present in Kenya’s already saturated beer market.

Viva Global, a major beer distributing company in east Africa, will be the official importers and suppliers of the American beer to adults between the ages of 21 and 45.

The Business development Manager of Viva Global, Meera Karia, noted that the Budweiser brand is in high demand globally and as such will be a big hit in Kenya. “Our entry strategy is to focus on top bars, clubs and various restaurants and hotels in Nairobi,” she added about the company’s distribution strategy for the new entrant.

Over the past 2 years, Viva has been conducting a series of trials in the market ahead of Budweiser’s official launch.The 355ml glass bottle beer, which will be sold for Sh170 ($1.8), in addition to 500ml and 330ml cans will be made available in a fortnight.